My process for development is straightforward. I start with a coordinating meeting to get a sense of the type of project the client is trying to complete and gathers information on the product, the client’s wishes, and also begins brainstorming ideas. Next, we’ll begins sketching ideas, creating wireframe prototypes, and collecting speculative photographic reference. Through this second step the majority of the idea is created. After a client approves that concept, I will start creating a final design and scheduling any photography or subcontracted work for completion. Once all of the pieces are developed, any copy written, any illustrations created, a final draft is developed. All of this work is done with the final print piece in mind and adhering to any printer’s specifications.

I can work in any style or medium, including modern, retro, painted, digital, traditional, minimalistic, or any other genre you’re looking to emulate. The fundamental goal is to ensure the client is happy with the design and that their vision is being fully realized. I excel at repeatedly drafting concepts and mining every creative opportunity to find the most creative and engaging solution.

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